On the last day of the year, I decided to make my goals visible. Four areas. Twelve goals. One focused year — and a simple tool built to hold that clarity.

AI hasn’t rewritten marketing — it’s unlocked a completely new mode of operating. Adaptive Marketing Ops blends always-on channel intelligence, rapid content flow, community-first engagement, AEO, and modular content systems to help modern teams move at market speed.

We often wait for certainty before we act. But leadership thrives on clarity, not perfection. Here’s how I’ve learned to decide faster and with more confidence by focusing on three lenses — Vision, Value, and Vitality.

Keep your ChatGPT projects in flow with two simple prompts.

As AI systems like OpenAI’s Company Knowledge emerge, the new role of the Knowledge Curator becomes essential to keep organizational knowledge trustworthy and usable.

Learn how to design adaptive marketing systems that evolve with AI. Turn static buyer personas into living frameworks that align strategy, messaging, and growth.

After years leading analytics, marketing ops, and AI adoption, I’ve learned this: no SaaS product scales without governance. That’s why I open-sourced my Enterprise Data Steward Agent.

AI isn’t just helping people find products anymore — it’s helping them buy. With OpenAI’s Agentic Commerce Protocol (ACP), discovery and checkout now happen inside the chat window. Here’s why it matters, and how creators, small businesses, and consultants can prepare to sell directly in AI-native commerce.

Pickleball has taught me quick instincts and sharper discernment. AI has given me a genie in a bottle. Together, they’ve shown me that clarity, feedback loops, and practice are what truly unlock potential — whether I’m on the court or building AI products at Skylark 118.

The fundamental flaw in ROI-first thinking and how AI strategy needs to be rooted in a revenue impact assessment.

Learn how to create an impressive website using Framer with our step-by-step guide.

Let’s explore how four key areas of marketing operations are evolving from manual processes to true AI agents.

Learn how marketing operations teams can approach AI governance and build an AI Trust Layer for their org.

How to to build high-performing teams through carefully crafted layers of trust, innovation, and data-driven decision-making.